New! Laura Mercier Silk Crème Photo Edition Foundation and UN ÉTÉ À IBIZA collection

Laura Mercier latest foundation - Silk Crème Photo Edition Foundation is launched in May 2015. It has long-wear formulas that blend seamlessly onto skin, hiding even hard-to-cover imperfections. Silk Crème – Moisturizing joins the original Silk Crème – Oil Free to create a new foundation pillar for Laura Mercier. The SILK CRÈME franchise consists of makeup artist favorite, photo-ready foundations that create a flawless canvas. The long-wear formulas blend seamlessly onto skin, hiding even hard-to-cover imperfections.

“A woman should feel flawless every day, whether she is dropping her kids off at school or getting ready for a black tie event.

Silk Crème – Oil Free Photo Edition Foundation is the original foundation I used on photo shoots to create a flawless, photo-ready canvas. This full coverage foundation blends seamlessly into skin and guarantees a lasting finish, even when exposed to hot lights and flash photography.

Now, for the first time ever, the professional-quality, long wear benefits of Silk Crème are available in a Moisturizing formula for normal to dry skin. Whether you’re seeking an Oil Free formula with a natural matte finish or a Moisturizing formula with a luminous finish, Silk Crème Photo Edition Foundations will give you the confidence of a photo-ready, flawless finish – whatever the occasion - Said Laura

LAURA’S INSPIRATION: SILK

Laura began her career working on editorial spreads for high-fashion magazines and as a personal makeup artist to celebrities. In order to provide these women with a flawless and photo-ready canvas, Laura wanted to create a foundation that offered the ultimate in skin smoothing and softening. As she explored different textures and ingredients, Laura became captivated by the various benefits that Silk embodies. Just as Silk can take many forms in fabric (satin, chiffon, organza, brocade), it can offer different cosmetics benefits depending upon the type of Silk included in a formula. This luxurious ingredient became the inspiration for the Silk Crème franchise.

Key Benefits of Silk Crème franchise

· Makeup artistry/performance based foundations

· Long wearing: formulas provide up to 12 hours of wear while feeling comfortable on skin

· Intensely pigmented: high pigment loads provide full coverage, hiding even hard-to-cover imperfections

· Photo-ready finish: ideal for video, photography and special events

Silk Crème Photo Edition Foundation has an oil free version (in matte packaging) for normal, oily and combination skin as well as moisturizing version (in shiny packaging) for normal to dry skin.

Silk Crème – Moisturizing Hydrates and helps protect skin from dryness. It contains PEARLESCENT PIGMENT that scatters light and luminizes skin hence gives a Luminous finish.

I am using the Silk Crème – Oil Free which gives me matte finish and last for whole day. It wonderfully covers my uneven skin tones and pigmentation. I like its’ lightweight texture, and my skin feels comfortable for whole day.

How to use Silk Crème Photo Edition Foundation?

Shake well and apply a small amount with a sponge. Blend gently into skin for a flawless, natural matte or luminous finish.

Comes in 12 shades - Rose Ivory, Cream Ivory, Ivory, Ecru, Bamboo Beige, Beige Ivory, Medium Ivory, Cashew Beige, Sand Beige, Suntan, Pecan, Truffle, one must be able to find the perfect shade for herself.

Silk Crème Photo Edition Foundation is a permanent product retail at RM189.00 for 1 fl. oz./30 ml

Introducing to you also the Laura Mercier Summer 2015 collection: UN ÉTÉ À IBIZA collection that is also available on counter from May 2015 onwards. Sultry. Sexy. Summer in Ibiza. Tanned. Tropical. Bohemian chic that has a harmonious vibe. Where flirtatiousness fuses with confidence. The look is effortless - casual, quick and easy. Perfect for end-of-the-day beach into the glamorous night air. The face is kissed with a glow of bronze dust while eyes shimmer with a liquid glaze of multi-reflective finishes. Silver, bronze and copper tones mingle beautifully while lips are seductively painted in rich colours.

This collection features a limited edition Eye Glacé - Moonglaze, Wet Sand, Blazing Sun (RM 95), Face Illuminator – Indiscretion (RM 169), the repromote Baked Blush Bronze – Ritual (RM169), Crème Smooth Lip Colour - Portofino Red (RM 99), limited edition Paint Wash Liquid Lip Colour – Sunblaze (RM 115) and Bronzing Gel (RM 169)